I couldn’t resist blogging about this one– cats have been given a digital lifetime achievement award. Long overdue recognition, I’d say.
Videos of cats, pictures of cats, text about cats… it’s never ending out there on the internet and millions upon millions of us human are lapping up cat content. (Of the digital kind, not eating Whiskas.)
Thing is, the internet brings together niche communities in a way that’s logistically difficult if not impossible offline. Surely if you’re trying to reach people as part of a campaign with cat-related elements then digital has to be the way forward because there’s a ready-made community to engage. Extrapolate this and the internet is going to offer you a community (or the chance to build a community) around every niche imaginable.
Miss digital and you risk missing-out on engaging a passionate, ready-made, like-minded audience who are already sharing catty content.
Congratulations, cats, on your award!
[Disclaimer: I like cats and am trying to persuade my wife to let me get one]
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