This video is becoming a fast riser out there in digiland this afternoon. Very clever– and made me think how increasingly we’re treating ads, particularly video ads, as content in their own right to be consumed and shared. Sure, ads have always been a talking point, etc etc, but one of the big lessons of the internet age has been that content alone is now not enough: it’s what we do with the content, where we distribute it, who we engage with it, that really makes the message fly. As well as making things easier, the internet has made things a lot more complicated.
Archive for February, 2009
Let’s do the timewarp
13
Feb
Came across this wonderful ‘tool’ that the Open University have created in honour of Darwin’s 200th birthday. (Happy birthday, Charlie!). ‘Devolve Me’ allows you to upload your picture and see how you would have looked as an early human. My devolution below, from Don’t Go Mad Bond Baddie to, er, Australopithecus afarensis. Seconds of fun for a Friday.
