At something like £2m for a 30 second TV spot, SuperBowl ads pull out all the stops. Here are the three I was most impressed by:
(With this one, it’s the way they cleverly make suggestions about Mercedes, BMW and Lexus)
(This is simply brilliant in its no-nonsense approach — watch for the safety briefing)
(You’ve just got to love the drama of this one, particularly the voice over)
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