Open Mic

Category : Internet, thought leadership

Rather than write something myself today, here are a selection of essays from esteemed WS colleagues in the latest edition of our ‘33 and a Third’ newsletter. Enjoy.

How to engage a blogger — mummy knows best

Category : Blogging

I re-read this blog post today written by one of the leading mum bloggers — a reminder that the best way to engage people online is to start by listening to them and meeting their needs, rather than pushing your own agenda.

Key points are:

  • Be useful
  • Get to know the blogger before getting involved
  • Be creative
  • Include the blogger in the planning
  • Provide product samples if you are inviting them to review something

This all sounds straightforward but it’s a reminder that bloggers aren’t traditional journalists. It’s essential to recognise that a different approach is needed and hearing it directly from a blogger is the best way to bring it home.

Out of Control

Category : Video, Virals

Every so often a video comes along that’s simply drawdropping. That’s exactly what happened this morning when I saw this incredible video featuring a forklift truck driver:

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