I re-read this blog post today written by one of the leading mum bloggers — a reminder that the best way to engage people online is to start by listening to them and meeting their needs, rather than pushing your own agenda.
Key points are:
- Be useful
- Get to know the blogger before getting involved
- Be creative
- Include the blogger in the planning
- Provide product samples if you are inviting them to review something
This all sounds straightforward but it’s a reminder that bloggers aren’t traditional journalists. It’s essential to recognise that a different approach is needed and hearing it directly from a blogger is the best way to bring it home.
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