This video still doing the rounds — loved the way they tell the Google story here through simple discovery. What I really love is the way it’s easily mashed up, spawning numerous alternative versions that have spread like wildfire. Rather like the Downfall spoofs, something that’s easily manipulated can really capture the imagination.
I’m always interested to see what’s going on at Sky, having worked there for a big part of my life. So I have to say I’ve been disappointed by the latest TV spots around “Supertelly”.
World of imagination — get that. Super sound — yes. Super colour — check. Super channels — roger that. But what does it all mean?
Sorry to say it but I pay for a Sky subscription (and a TV licence), so I kind of expect “Supertelly”. What I don’t get any sense of from these ads is what specifically Sky+ and HD do to help improve my viewing experience, make me enjoy TV more, or just generally make my life easier. For me, there’s no real takeaway message.
Compare this with the old slowmotion ads, for example, which clearly explain to me the detail that HD brings and communicates how close the HD experience will bring me to the action.
Incredibly subjective yes, but, for me, the message doesn’t cut through. Not so super telly.
“Rant” over, normal service resumes shortly 
This impressive video doing the rounds shows how TV and film producers use computer technology to bring scenes to life. But it’s more than just putting a greenscreen in the backdrop and overlaying pictures of Times Square or a San Francisco tramline. There are various layers which all tell part of the story — costumes, smoke, props, sound effects all bring the scene to life.
When all the layers work together they can, as a whole, tell a much more effective story.
A picture speaks a thousand words; nice little bit of storytelling
