Don't Go Mad

So we’ve seen and heard lots about augmented reality but, in reality (excuse the pun), you may well need a paper cutout, etc, to activate it, which can be a bit of a barrier. What’s cool about this is that the virtual creation can detect and interact with a real-life surface — in this case the cat on the keyboard.

Potentially lots of creative opportunities for brands here. All making augemented reality a reality.