This week sees the start of the televised election debate series, as the three main party leaders go head-to-head on the airwaves.
The BBC, Sky and ITV, together with the party leaders, have agreed 19 key principles about how the shows will work and another 76 points around the structure of the programme, the set, what camera shots are acceptable and to confirm that the leaders will shake hands at the end of the programme. It has all been worked out to precision.
Millions of voters may well tune in — but I suspect it’ll be the clip of a gaffe, a moment of triumph, or something that wasn’t even noticed on TV that will be played and replayed online, emailed around, voted and commented on. It’s this kind of online video that might be what’s remembered; using the internet to share and comment on it could turn out to be what really fires up the debate.
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