Staying sane in the digital world
This impressive video doing the rounds shows how TV and film producers use computer technology to bring scenes to life. But it’s more than just putting a greenscreen in the backdrop and overlaying pictures of Times Square or a San Francisco tramline. There are various layers which all tell part of the story — costumes, smoke, props, sound effects all bring the scene to life.
When all the layers work together they can, as a whole, tell a much more effective story.
Every so often there’s an eye catching web advert and I stumbled across one this morning. It was an MPU for the film Bride Wars which I’m afraid I won’t be going to see– but I did appreciate the ad.
Managed to snapshot a few frames of it which catch the gist:
It was a nice example of how video can be used to tell a story quickly and concisely. A film is, after all, a series of moving images, so why not use video to promote it?
Use costume (ie bridal wear) to make it obvious who the participants are. Involve stars of the film. Presumably the film is about fighting and making up– so they do this in 2 seconds. Call to action is the release date. Entire ad ran about 5 seconds. Job done.
Not rocket science, you’re thinking. I couldn’t agree more. Desperately simple. So why aren’t we using video more? It’s dynamic and often so much more visually interesting and effective than static text/graphics. Maybe it is ok sometimes to go a bit mad.
Category : Film, Internet, Video, user generated content
Part of the YouTube future shorts campaign. A clever way to tell a story without saying a word…
[youtube=http://uk.youtube.com/watch?v=P5_Msrdg3Hk]
Saw the new Bond film yesterday, Quantum of Solace, which I did enjoy but can’t help feeling that the baddie was a tad disappointing in his bid for world domination. He didn’t seem to have much depth of character and wasn’t much of an adversary for our Jimbo.
Anyway, why be disappointed when you can be your own Bond baddie, thanks to The Times? Just need a fluffy lapcat now and a Volcano hideout in the garden.
I was a bit disappointed by the baddie in Quantum of Solace -- but now I can create my own!
