Don't Go Mad » Video

‘Improvised’ Nokia ringtone during concert

Robert Anderson — Mon, 23 Jan 2012 09:01:22 +0000

Improvised — or Nokia stunt? Nice either way.

He could just have turned the page himself

Robert Anderson — Fri, 13 Jan 2012 13:53:58 +0000

Would have been a lot easier — although nowhere near as interesting…

A bit of Bob Fleming and friends

Robert Anderson — Fri, 25 Nov 2011 09:25:37 +0000

Since I can’t seem to shake my cough, thought I’d pay tribute to some Folkin Classics courtesy of Bob Fleming and friends.

Shall we dance

Robert Anderson — Wed, 31 Aug 2011 12:42:50 +0000

Wow.

Dancing Pencils

Robert Anderson — Tue, 23 Aug 2011 15:31:08 +0000

Slightly bizarre– but stunning mix of contemporary and vintage in the stylistic visuals.

Not So Super Telly

Robert Anderson — Wed, 24 Feb 2010 18:00:03 +0000

via youtube.com

I’m always interested to see what’s going on at Sky, having worked there for a big part of my life. So I have to say I’ve been disappointed by the latest TV spots around “Supertelly”.

World of imagination — get that. Super sound — yes. Super colour — check. Super channels — roger that. But what does it all mean?

Sorry to say it but I pay for a Sky subscription (and a TV licence), so I kind of expect “Supertelly”. What I don’t get any sense of from these ads is what specifically Sky+ and HD do to help improve my viewing experience, make me enjoy TV more, or just generally make my life easier. For me, there’s no real takeaway message.

Compare this with the old slowmotion ads, for example, which clearly explain to me the detail that HD brings and communicates how close the HD experience will bring me to the action.

Incredibly subjective yes, but, for me, the message doesn’t cut through. Not so super telly.

“Rant” over, normal service resumes shortly

Posted via web from Don’t Go Mad

Seeing is Believing

Robert Anderson — Tue, 23 Feb 2010 13:54:32 +0000

via youtube.com

This impressive video doing the rounds shows how TV and film producers use computer technology to bring scenes to life. But it’s more than just putting a greenscreen in the backdrop and overlaying pictures of Times Square or a San Francisco tramline. There are various layers which all tell part of the story — costumes, smoke, props, sound effects all bring the scene to life.

When all the layers work together they can, as a whole, tell a much more effective story.

Posted via web from Don’t Go Mad

Out of Control

Robert Anderson — Tue, 03 Nov 2009 09:35:31 +0000

Every so often a video comes along that’s simply drawdropping. That’s exactly what happened this morning when I saw this incredible video featuring a forklift truck driver:

Social Search

Robert Anderson — Fri, 30 Oct 2009 14:36:01 +0000

A little bit of geekery today — but don’t go mad! It’s all rather clever stuff from Google in that when you search they’re not only scouring the general internet but potentially also sifting through your friends’ social profiles to find relevant content for you.

Given that the vast majority of people start their internet journeys from a search engine, this development shows just how important it for brands both to sort out their own websites and crucially create content which people will take away and place on their social profiles.

I’ll leave it to Google to explain how the search bit works:

They Think It’s All Over…

Robert Anderson — Mon, 05 Oct 2009 22:30:21 +0000

Ever since the coronation, the default view of the world for normal people up and down the country has been television. Quite literally life through a lens.

I spent the best part of a decade making programmes to appear on that screen in the corner of the living room. Early mornings, late finishes, overnights, weekends, bank holidays, cancelled holidays, home, away — I’ll let you into a secret that it’s not terribly glamorous. So news that this weekend’s England game will only be shown on the internet really caught my attention.

I understand why people are rather upset:

*you can’t watch it in a pub

*the quality is not as good

*smaller screen means harder to watch with friends

*talk of limiting audience to 1m to stop it crashing

*cost for people who already subscribe to a pay-TV service

*it should be on TV and free because it’s England, after all

I agree with a lot of these points.

Thing is, this seems to be the first time TV has failed to deliver. There’s now a chink in TV’s armour; it no longer has the monopoly. Services like the iPlayer have gone a long way toward making TV-style content accessible away from the telly. Football (and indeed sport more generally) has fuelled the takeup of satellite TV and services like interactive and HD, as well as a plethora of web innovations — will it now force mainstream consumers to take the next step in embracing and adopting this new way to consume video?