While we reminisce about the Ceefax shutdown, here’s a genius take on the topic. What would happen if YouTube closed down overnight like TV in days gone by?
« Posts tagged google
Ceefax memories– YouTube closes down from the night
Rebrief
[youtube http://www.youtube.com/watch?v=vPDnZoJiwA4?rel=0]
Online advertising has been around in one form or another for best part of two decades but many of the ads we’ve seen online have been about broadcast rather than engagement.
Google has now taken a variety of iconic ads and asked some of the “original” madmen to reimagine them for the digital age. They invited a selection of Creative Directors to explore how creativity and technology formats can work together, with some interesting results.
The Digital Budget Part 2: Searching for a Story
Interesting to type “Alistair Darling” into Google today to see what happens. It’s a preview of what the digital election battleground may well look like.
From a search marketing perspective (marked “sponsored links”)
- Channel 4 are promoting a TV show
- The government is explaining the budget through the Direct Gov site
- The Tories are pushing their view
On the natural search side (the rest)
- Link to Wikipedia which features ahead of even the Treasury’s own website
- Wealth of content from newspaper and TV websites
- Real-time streams from Twitter
- Videos from YouTube
- Pictures pulled in from far and wide
- Evidence at the bottom of page that people are also searching for Alistair Darling’s eyebrows(!)
Comms takeout? Search is incredibly important for discovery of a story. Need to tell a consistent story in an appropriate way across multiple platforms. This extends to traditional media as well as digital. The door knocking, shopping centre appearances, rallies and TV debates are coming in a virtual form to an internet page near you. All parties are finding ways to make their stories work harder and search will be a critical part of this moving through the election period.
Social Search
A little bit of geekery today — but don’t go mad! It’s all rather clever stuff from Google in that when you search they’re not only scouring the general internet but potentially also sifting through your friends’ social profiles to find relevant content for you.
Given that the vast majority of people start their internet journeys from a search engine, this development shows just how important it for brands both to sort out their own websites and crucially create content which people will take away and place on their social profiles.
I’ll leave it to Google to explain how the search bit works: