While we reminisce about the Ceefax shutdown, here’s a genius take on the topic. What would happen if YouTube closed down overnight like TV in days gone by?
Online advertising has been around in one form or another for best part of two decades but many of the ads we’ve seen online have been about broadcast rather than engagement.
Google has now taken a variety of iconic ads and asked some of the “original” madmen to reimagine them for the digital age. They invited a selection of Creative Directors to explore how creativity and technology formats can work together, with some interesting results.
Interesting to type “Alistair Darling” into Google today to see what happens. It’s a preview of what the digital election battleground may well look like.
From a search marketing perspective (marked “sponsored links”)
On the natural search side (the rest)
Comms takeout? Search is incredibly important for discovery of a story. Need to tell a consistent story in an appropriate way across multiple platforms. This extends to traditional media as well as digital. The door knocking, shopping centre appearances, rallies and TV debates are coming in a virtual form to an internet page near you. All parties are finding ways to make their stories work harder and search will be a critical part of this moving through the election period.
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